When Edouard Heuer founded Tag Heuer in 1860, in St-Imier in Monogram DentelleSwitzerland, little did he imagine that his little watch company would become one of the most well known companies in the world? This Swiss company has always lived by the credo “Swiss Avant Garde Since 1860″. This simply means that the Mulberry Roxannecompany believes in constantly innovating its products and coming out with new ideas. The expression refers to thinking “out of the box” and following modern views rather than the conservative viewpoint. It is interesting to note that thisLouis Vuitton Speedy Handbags company has been advocating innovation since its very inception in those times!